Pass Gallery is a platform for professional photographers looking to elevate their business and generate passive income through print sales and marketing integrations. The goal of this project was to redesign their pricing page to increase the account creation conversion rate from 2% to 8%. Working closely with their CEO and marketing team, I directed the redesign, mentoring a mid-level designer to gather competitor research, ideate and design a solution that resulted in an increase to 12.79% conversion rate within only 30 days of going live.

In addition to this project, Pass has trusted me and my team with the redesign of many of their core web pages and the creation of a major end of year ‘wrapped’ campaign called Pass Snapshot, exceeding KPIs and increasing conversion rates across the board.

The Team
1 x Senior Product Designer (me)
1 x Product Designer
1 x Project Manager
3 x Marketing Managers (client-side)